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Where to Set Google Analytics 4 Code

George Boychev — Mon, 21 Jul 2025 12:50:15 +0000

Google Analytics is a handy tool that conveniently tracks visitors’ behaviour on your website. It not only does that, but it can also help you segment your visitors on different criteria – demographics, purchase preferences, geographical location, and many more. To benefit from such a tool, you need to set it up. We have covered the entire process in a dedicated article, and if you are a complete beginner in the field of setting up analytics on your website, then definitely check it out:

How to Set Up Google Analytics 4 On Your Website

Also read: How to Navigate Google Analytics 4

In this article, we share where to set Google Analytics 4 code. Keep reading!

What is the Google Analytics 4 Code

The Google Analytics code is a small JavaScript snippet that you add to your website, so Google can collect and present data about how website visitors interact with your website and its content.

In short, this code connects your website to your Google Analytics account and therefore allows you to monitor different analytics metrics such as page views, bounce rate, session duration, traffic sources, user demographics, purchases, and many more. If you are interested in the topic, then find out more about the most important website metrics.

The Google Analytics code includes a unique measurement ID that identifies your own Google account and the particular website you are working on, so GA4 knows to which account to send the specific data gathered from a specific website.

Where to Get the Google Analytics 4 Code From

When you are setting up your Google Analytics account, you will stumble upon your unique code. If you have already set up your account, then you can access the code by doing the following:

First, log in to your GA4 account.

Then, within the GA4 dashboard, head to the Admin button (the gear icon) at the bottom right of the screen:

After that, via the Admin page, head to Data Streams:

Once you access the Data Streams page, click on the GA4 property for which you wish to get the link:

Then, head to the View tag instructions at the bottom of the new window that opened:

From there, click on Install Manually to see the Google code:

Now, copy this code. In the next paragraphs, we share where to set it, so you can gather data from Google Analytics 4.

Where to Set Google Analytics 4 Code

In short, regardless of whether you are using a CMS such as WordPress, Joomla, MediaWiki, or another platform, or you are building a website completely on HTML, in all cases, you should place the Google Analytics code within the section of your website. This is due to the fact that this particular section is present on all your web pages, and therefore, the code will be present on all of them. This is important because doing so allows Google Analytics to gain data from the entirety of your website, and not only from specific pages.

If you are interested in more technical details, then check out how do websites work.

How to Set the Google Analytics Code

There are various ways you can use to set the Google Analytics code, depending on how you built your website. In the following paragraphs, we share the two most common ways you can add the code to your website:

Using an HTML code.
Using a WordPress plugin.

Keep in mind that other CMS platforms also support plugin installation, so in many cases, the process is similar to the WordPress one.

Set Google Analytics Code via HTML Code

The first approach is more technical and revolves around the idea to manually add the GA4 tracking code to your website pages. The process is simple and comprises only a few steps:

Step 1: Copy the GA4 Code from the GA4 Property

Log in to your Google Analytics account and head to Admin -> Data Streams -> Your Website property -> Install Manually, where you will see the tracking code. Once you do, copy it.

Step 2: Paste the Code in the HTML Head Section

Now that the code is copied, it is time to place it within the HTML string of your website. To do so, access your website’s source HTML code and add the GA4 snippet within the

Your Website

…

Now, save the file, so the changes take place.

Set Google Analytics Code via a Plugin

The second most popular way of setting your GA4 tracking code is by installing a plugin that adds the GA4 code to your website. This method works when you use a CMS such as WordPress and Joomla for your website.

For this example, we will be using WordPress. Keep in mind that the process is similar to all CMS platforms.

First, log in to the WordPress dashboard.

Then, download and install a WordPress plugin such as Google Site Kit, Insert Headers and Footers, and GA Google Analytics, or any other that fits your needs.

Conclusion

Understanding where to set Google Analytics code can help you gain more detailed tracking data and therefore, help you understand your site visitors and buyers even better, so as to make your website even more engaging.

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How To Delete an Account in Google Analytics 4

George Boychev — Tue, 01 Jul 2025 10:53:00 +0000

Although Google Analytics 4 provides a wide range of tracking options and analysis approaches, a single limitation remains: you can’t permanently delete a Google Analytics 4 account. However, you can remove access and deactivate data collection, so this account becomes inactive.

In the following paragraphs, we share how to do so.

Why Can’t You Fully Delete a Google Analytics 4 Account

Google doesn’t provide the option to fully delete a GA4 account. This is due to two reasons:

Users log in to GA4 with their own Google Account, and you can’t simply delete it.
Full delete option is not provided due to the fact that Google aims at ensuring data integrity and prevent accidental loss of historical tracking data.

However, there’s still a lot you can do to remove an account from your Google Analytics 4 data pool.

What Can You Do To Remove a GA4 Account

There are a total of 2 approaches you can undertake to remove a Google Analytics 4 account:

Remove Users from the Account
Stop Data Collection

In the next sections, we share how to proceed with both approaches.

Remove Users from the Google Analytics 4 Account

If you no longer want access to a given GA4 account, or, for example, you are offboarding someone, you can remove user access by doing the following:

Open Google Analytics.

Click the Admin icon at the lower left corner of the page:

Then, head to Account->Account Access Management:

You will see a new page with a list of all users who have access to this GA4 account. Locate the one you wish to remove and click the 3 dots to the right of each user name:

Then, click on Remove Account or Remove Yourself:

N.B! Only Admins can manage permissions. If you are not an admin in the GA4 account, then you need to contact someone who is.

Stop Data Collection

Should you also wish to completely get rid of the property, you can also stop data flow by:

Removing or disabling the GA4 tracking code from your website/app
Delete the Google Tag Manager container
Unlink all integrations such as Google Ads.

If you are not sure how to proceed, simply check our article on the topic, on How to Set Up Google Analytics on Your Website, and check the section on installing the tracking code. Then, simply do the opposite – delete the tracking code from your website or app.

Conclusion

Although you can’t completely delete a Google Analytics account, you can effectively remove it from your workflow and in this article we share the fastest and easiest way of doing so.

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What is Cross-Network in Google Analytics 4

George Boychev — Tue, 01 Jul 2025 09:08:59 +0000

Among many other useful tools, Google Analytics 4 (GA4) introduces a handy feature known as Cross-Network Attribution. It provides tons of information and valuable insights that can help you analyze and optimize all of your online marketing campaigns. In this article, we share what Cross-Network is in Google Analytics 4 and how it helps you with your marketing endeavors.

What is Cross-Network in Google Analytics 4

Cross-Network provides marketers with information about the performance of paid campaigns in different networks. In Google’s own words, “Cross-network is the channel by which users arrive at your site/app via ads that appear on a variety of networks (e.g, Search and Display).”

To get an understanding, we first need to know what “Networks” mean. For Google, a network is any place on the Web where Google Ads can appear. This makes Google’s network incomprehensively large – it includes millions of websites and mobile apps.

The campaign types that are included in the Cross-network are:

Performance Max, designed to improve search campaigns and convert users across any Google channel, including Display, YouTube, Search, Gmail, and others.
Demand Gen campaigns that are designed to engage users across YouTube, the Discover feed, and Gmail.

In short, the Cross-network gives details about the performance of these campaigns and helps you find out which campaigns perform well and which – not.

Why is Cross-Network Important

Cross-network in Google Analytics 4 is important because it grants you numerous benefits, such as:

1. Accurate Campaign Attribution

The Cross-network helps you classify multichannel ads easily. This feature groups traffic in different categories and thus making it easier to track, analyze, and draw conclusions about the ad’s performance.

2. Performance Insights

Via the Cross-network, you can have a deeper insight when analyzing all your ad campaigns and get a cohesive insight about the overall performance, rather than artificially separating them in different channels such as Search and Display.

3. Improved Budgeting

Cross-network campaigns can help you track the overall ROI and also help you make better financial decisions.

Conclusion

Cross-network in Google Analytics 4 is very important for each marketing department, as it provides a unified view of user interactions on many platforms and grants valuable insights for each ongoing campaign.

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How to Find Bounce Rate in Google Analyitcs 4

George Boychev — Mon, 23 Jun 2025 12:17:04 +0000

Google Analytics 4 (GA4) introduces several ways to measure user engagement, and one handy metric is the Bounce Rate. Although GA4 focuses more on engagement sessions, bounce is still present and very handy in numerous different situations.

In this article, we explain how to find the bounce rate in Google Analytics 4 and its definition.

What is Bounce Rate in Google Analytics 4

Bounce rate in Google Analytics 4 is a metric that showcases the percentage of users who visited your website and quickly left without doing much on your pages.

In more technical terms, to register a bounce rate, GA4 considers these factors:

A user stayed less than 10 seconds on your website and/or
Didn’t click anything important (such as filling a form, downloading a file, or making a purchase) and/or
A user only viewed one page without clicking anywhere.

In short, if someone opened your website and quickly left, GA4 registers this activity as a bounce. If the user stays on your pages and is active, the session is not registered as a bounce.

Furthermore, GA4 keeps a record of the bounce rate, and in the next sections, we share how to do so.

How to Find Bounce Rate in Google Analytics 4

NB! For this demonstration, we use the Google Merch Store account.

GA4 allows you to check the bounce rate of your website via the Explore section. To access your bounce rate metric, log in to your GA4 account and head to Explore:

Once there, select the Blank template:

Now it is time to add metrics to the template, so it showcases the data we need. To do so, first click on Dimensions:

A new menu with options will appear. From there, select Page path and screen class, so GA4 showcases each page on your website with its corresponding bounce rate:

Then, click on Metrics to choose the stats that we want to analyze:

After you click the button, a new menu will appear. From there, search for Bounce rate:

Now that you have added the required dimensions and metrics, it is time to generate the visual representation for the bounce rate. To do so, double click on the Page path and screen class and the Bounce rate boxes:

Now, GA4 showcases a table with all the data you’ve just inserted:

To make this report more detailed, you can add more metrics to it. For example, alongside Bounce rate, you can add Sessions and Average session duration, or any other that might be of use to you:

Now you know how to find the bounce rate in Google Analytics 4.

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Optimizing Images with Local Keywords: A Step-By-Step Guide

George Boychev — Tue, 13 May 2025 13:23:19 +0000

Optimizing images with local keywords is somehow an overlooked SEO strategy. Many businesses focus on content optimization and backlinks, and oftentimes overlook the importance of optimizing images for local SEO impact.

However, by using local keywords in your image file names, alt texts, and in surrounding content, you can increase your visibility in search results and enhance user engagement and user experience.

In this guide, we share our top approaches to optimizing images with local keywords.

Why Optimizing Images with Local Keywords is Important?

In modern days, optimizing images with local keywords is no longer an option – it is essential for location-based businesses. Search engines crawl and index textual content, but they can also evaluate visual elements to extract maximum information and get a better understanding of the context in which these elements exist.

This means that search engines also analyze file names, image alt texts, structured data, and the surrounding content of an image. Should these elements contain relevant local keywords, they become ranking signals that help your pages appear in high positions in local search results.

Furthermore, well-optimized images can contribute to enhanced user engagement, which is are signal towards search engines to further boost your website’s SEO score and rankings in local results.

What Makes a Keyword Local?

A local keyword is a search query keyword that includes geographical data, such as a name of a city, region, neighbourhood, landmark, precise street address. Such search queries reflect the user’s desire to find services, products or information that is specific to a certaing geographic location. This makes the local keywords essential for local businesses such as carpenters, restaurants, bars, and similar.

Examples of local keywords include:

Plumber in New York City.
Wedding Photographer in Prague.
Luxury hostels in the city centre, London.
Best pizza delivery in Kansas.

Local keywords are essential for businesses with a physical presence, and for organizations that offer location-based services, such as restaurants, real estate agencies, repair technicians, legal professionals, and others. Adding local keywords in your website’s images, especially in places such as image file names, alt text, and image URLs, improves the visibility in local search results.

When crawling and analyzing a website, search engines use metadata from your website images to get maximum information and context, and if your visuals contain references to locations users are interested in, your website content has a greater chance of positioning high in search results regarding this local query.

1. Use Local Keywords in Image File Names

A strong approach in optimizing images with local keywords is the proper naming of your image files before using them on your website. In most cases, images come with generic names such as IMG_432a.jpg or, for example, DS80492.jpg, which don’t mean a thing to either users or search engines. In other words, such image names do not give any information or context about what the image is about or why it is relevant to the context it is used in.

This is why, to maximize your local SEO impact, you need to rename your images by using clear, descriptive, and location-specific keywords that reflect both the content of the image and the geographical area you target. For example, a bakery operating in central Bari, Italy, that cooks vegan pastries, can use a strong image name such as this:

bari-italy-center-vegan-bakey-pastries.jpg.

This is a simple, and yet effective method, as it gives semantic relevance of the image’s name, image URL and gives strong signals that the content is relevant to local search queries.

Tips and Tricks:

Use hyphens (-) instead of underscores (_), as search engines look on hyphens as word separators, and when you use them, you make it easier for Google to read the title and URL of your image.
Avoid keyword stuffing. Avoid cramming and overusing a local keyword, as this is considered a bad practice, and instead of manipulating the search engine to boost your SERP position, you will make it penalize your website.
Match the Image Content. Make sure that the file name reflexts what is shown in the image – this approach improves user trust and search engine understanding.
Include specific locations. Use names of cities, neighbourhoods, landmarks, and precise street addresses to enhance your local optimization intent.

2. Use Descriptive Alt Text with Relevant Local Keywords

Image Alt texts are a very important element for image SEO and web accessibility. This alt text provides a written description of what the image is about and helps both visually impaired users and also gives an explanation to search engines what the image describes, as these machines can’t “look at” images the same way people do, and therefore rely on text explanations.

When optimizing images with local keywords, always add relevant alt text to each of your uploaded images. To do so, along with other descriptions, add a relevant geographic term naturally. An example of a good alt text is:

alt=”MaxDent is a contemporary and luxury dental clinic in the central district of Prague”

Descriptive alt text is important for local SEO, as it improves the chances your image appears in Google image search results. This is especially important for businesses that rely heavily on visuals – storefronts, interior design, bakeries, and others.

Tips and tricks:

Use a specific and concise alt description. Describe clearly what the image is about.
Always use natural language. Avoid unnatural and awkward-sounding phrases, and avoid stuffing local keywords. Write as if you are describing the image to a person.
Always include the location you are targeting in the alt description.
Avoid using the same alt text on multiple images and multiple pages. Each alt text should be unique and reflect the image’s distinct content, otherwise, you can prompt keyword cannibalization.

3. Add Structured Data to Images

Adding structured data to your images is a powerful way of enhance local and image SEO. Structured data refers to a standardized code that helps search engines understand the content, context and purpose of each element on your website, including images. When used correctly, structured data can greatly improve your website’s search result visibility.

When optimizing images for local keywords, adding structured data helps search engines recognize the image’s relationship to a certain business, service, and location. Adding structured data is very effective on:

Local business landing page.
Products and services listings.
Portfolio and case study pages with images.
Event pages that feature locally targeted promotional material.

4. Place Images Near Relevant Local Content

A lesser-known, but effective technique in optimizing images with local keywords is placing your images next to contextually relevant page content that targets the same intent. Search engines don’t simply analyze images in isolation – they interpret them concerning everything else that surrounds them on the given web page. This means that your local SEO approaches can significantly vary, depending on where an image is placed on your web page.

When a crawler (also known as a spider) crawls a given web page, it extracts meaning and context not only from metadata such as alt texts and image file names, but also from textual content surrounding the image. This means that if an image is placed in a section where you talk about a certain city, neighbourhood, or restaurant, the search engine can relate the context of the given text to the image itself. For example, in a text paragraph titled “Contemporary Dining Room Design Remodeling Services in Kansas”, an image with a dining room photo can be uploaded with relevant alt text, image file name, and URL. Should this be done correctly, Google and other search engines get stronger signals compared to a page with text and a random image with random alt attributes.

An example adoption of this approach:

Imagine you are optimizing a page for a construction company in London. You might have a paragraph, “Our Residential Construction Project in Central London”. To get the most out of proper image placement, you should upload an image with a relevant name, for example, central-london-construction-project.jpeg. Then, you add an alt text such as this one: “Modern and luxurious residential construction project in Central London”, and then insert a caption that completes the context of the image, such as this one: “Elegant and modern residential project takes place in the beautiful central part of London.”

Such an approach aligns neatly the image filename, alt text, and surrounding text, which sendsa strong local SEO signal, increasing the chances your image and text appear higher in local SERP results.

Tips and tricks:

Insert images near local keyword-rich headings and paragraphs.
Use image captions when appropriate.
Avoid random placement.
Keep text and relevant images close to each other.

5. Make Images Responsive

In today’s mobile-first era, responsive images are an essential asset for each marketer and SEO expert. A great number of searches is conducted on mobile devices and many of these include local queries, for example “best sushi restaurants near me” or “vehicle repairs in Northern Berlin”. This means that your website images should be optimized to fit various screen sizes, as if this doesn’t happen, you can lose visibility and credibility.

This is where responsive images shine. Such files automatically adapt to the screen size and resolution of the user’s device and always ensure fast loading speeds and proper image display. When such images are used in conjunction with local keywords, your website increases its chances for more result page visibility.

In short, responsive images are important for several reasons:

They improve loading times. Small devices get small image versions and therefore their size is reduced, which also reduces loading times – a very important ranking factor in mobile search.
Better user experience. Properly scaled images prevent layout changes and visual clutter, improving readability and engagement.
Improved local discovery. When combined with local SEO intent, responsive images allow users to access various types of high-quality visual content to be accessed quickly and easily.
Avoidance of SEO pendalities. Slow loading speeds and non-responsive images can trigger negative metrics and therefore harm your SEO score.

6. Use a Content Delivery Network

When optimizing images with local keywords, it is important to think about delivery speed and availability, and this is where Content Delivery Networks (CDN) shine.

A CDN is a globally distributed network of servers that are designed to deliver web content, especially media files from the locations closes to the end user. This means that instead of pulling every image or video from the main hosting server, a CDN caches these images across data centers and delivers them to the end user in greater speeds.

If you are interested in the topic, then check out our article regarding CDNs:

What is Content Delivery Network

7. Analyze and Improve Performance with PageSpeed Insights

No SEO strategy is complete without performance testing and monitoring. This is where Google’s free Pagespeed Insights tool comes into play. This tool evaluates your website’s loading times on desktop and mobile devices and provides you with numerous recommendations on how to improve performance and enhance your SEO score.

Such analysis is important because it grants you tons of data about:

Largest Contentful Paint – influenced by image loading speed.
First Input Delay – a responsiveness measure.
Cumulative Layout Shift – affected by improperly sized images.
Tons of additional useful data.

To use the tool, do the following:

Go to Pagespeed.
Enter the URL of the page that you wish to audit.
After the evaluation has finished, review the image-specific recommendations under Opportunities and Diagnostics.
Apply the suggested fixes.
Retest after fixing.
Monitor your pages regularly.

Conclusion

Optimizing images with local keywords has gradually become a foundational SEO strategy for businesses with local activity.

Search engines become more context-aware and reward websites that state a clear signal of location, intent, and relevance. This means that when your website images are tailored not only to what users are searching, but also where they are searching from, you can position your website in pretty high result positions.

Optimizing images with local keywords contributes to:

Higher rankings for local searches.
Fast loading times.
Increased engagement and conversions.
Improved accessibility for all users.

The post Optimizing Images with Local Keywords: A Step-By-Step Guide appeared first on AwardSpace.com.

6 Advanced Keyword Research Techniques for Improved SEO Score

George Boychev — Mon, 12 May 2025 13:52:27 +0000

In this article, we share 6 advanced keyword research techniques that can help you find new opportunities, enhance your website’s competitive edge, and eventually improve the organic traffic performance.

Keyword research is a key activity for any successful SEO strategy. Today’s saturated online field requires a more refined approach, instead of the basic practices that used to be just enough back in the day.

Why are Advanced Keyword Techniques Important

Basic keyword research can help you identify various popular terms and trendy search queries, but a well-conducted SEO strategy requires more. Advanced keyword research techniques are important because:

You can find out long-tail niche keywords with great conversion potential.
Advanced techniques allow you to understand user intent better.
Discover new, uncharted topics to write about.
Gain insights on competitors’ strategies and approaches.

1. Focus on Topic Clustering and Semantic Keyword Mapping

Clustering semantically related keywords can sound like rocket science for many, but in reality is not a hard method to use. The final goal of this method is to build topical authority and show Google and other search engines that your content is rich, deep, relevant, and useful.

This method suggests that you don’t focus only on a single high-volume keyword in isolation, but instead group semantically related keywords within a central broad theme, known as the pillar theme or pillar topic. This type of advanced keyword technique mimics Google’s complex evaluation methods and aims at making search engines reward your website with better search result positioning.

Topic clustering and semantic mapping can bring good results because contemporary Google algorithms prioritise semantically relevant topics and content groups, along with user intent over simple keyword repetition. In fact, repeating a focus keyword too many times can be detrimental for your website – the so-called keyword stuffing should be avoided at any given moment.

To make topic clustering and mapping, follow these steps:

1. Choose a Broad Topic (Pillar Content).

Start the process by choosing a high-volume broad keyword. For example, if your website focuses on cooking, select a broad term such as “Salads”.

2. Find Subtopics and Related Terms.

Use tools such as AnswerThePublic, SEMrush, and others to find subtopics for your pillar content. The idea is to find out what people are looking for and delve deep into these topics. In the example of salads, such subtopics, terms, and questions might be:

Summer salads with exotic dressings.
Best salads for BBQ sides.
Salad nutrition facts.

3. Map the Related Keywords

Now that you have made a list with subtopics, it is time to map these terms (keywords) to each other. This means you have to delve deeper into keyword research for each term and search for long-tail keywords with a very specific meaning. Examples can include:

Long-tail variants of a given seed keyword that focus on a niche topic.
Synonyms and semantically related terms – salad bowls, toppings, fresh veggies.

4. Create the Pillar Page

After you have done the comprehensive research, it is time to start working on the content itself. Create the pillar page that provides in-depth content about the main topic. The idea is to create a single broad and comprehensive article that focuses on covering anything about the main theme (salads) and then create numerous subtopic articles that focus on a certain part of the main topic (salad bowls, vegan salads, salad dressings for meat lovers) and ling these subtopics to the main topic.

Bonus tip: Use internal linking with a descriptive anchor text, so as to give more strength to the semantic associations between articles.

2. Analyze User Search Intent

Contemporary SEO practices include matching search intent with relevant website content. This makes it mandatory for each SEO enthusiast and seasoned professional to understand and match what the searcher wants to achieve with their search session in Google (or any other search engine) and their website content.

Search intent can be classified into four main categories:

Informational – the user wants to gain more information about a given topic (how to cook a Caesar salad).
Navigational – the user wants to find a specific piece of information or a specific website section. For example, a visitor searches the subscription form on your website, as they want to receive email materials from you.
Commercial Investigation – The user is comparing prices and products before making a decision for purchase decision. For example, the search query is “best types of cheese for a Caesar salad”.
Transactional – The user is ready to make a purchase or any other action. For example, type in “Buy a metal salad bowl”.

Analyzing search intent is important, as it helps you boost website visitors’ engagement, lower bounce rate, and also boosts rankings in SERPs, which means it gives you greater possibilities for improved organic traffic towards your pages.

To analyze search intent, you can check directly at the Google results in SERPs (search engine result pages). Keep in mind that these pages contain more than just links to pages Google believes are relevant to the search query. The result pages can also give you insights into the users’ intents. To get the most out of this approach, have a look at:

Featured Snippets – In most cases, snippets indicate a preference for a quick answer, which can give you a ton of ideas for your website’s FAQ sections.
People Also Ask – this section gives you information about related questions that searchers often ask in search sessions.
Top Stories – such section indicates that searchers demand for timely content.

Another method to analyze search intent is by using SEO tools such as SEMrush, Ahrefs, and others. These platforms give a comprehensive analysis of user intent for each keyword you analyze via them.

3. Use Google Search Console to Find Relevant Search Queries

Google Search Console (GSC) can provide a comprehensive analysis of the keywords your website is ranking for. This method suggests that you use GSC to find out for which search queries your website appears in SERPS and use them more prominently across your pages, so as to boost visibility and traffic.

To use this method, log in to Google Search Console.

Then, click on Full Report within the Performance section:

After that, navigate to the Queries tab and check the list of terms and words:

These are the terms that your website ranks for. Analyze them thoroughly and think of how you can enrich your website content with relevant content

For example, you have a publication about “Simple Avocado and Chicken Salad Recipe” and via the Queries tab in GSC, you notice that this page appears in searches for the term “chicken salad vs avocado salad”. This insight gives you a great opportunity to create content that specifically refers to this particular query.

By paying attention to search queries, you can significantly boost website traffic and topic relevancy to search queries.

4. Group Low Search Volume Keywords

If you are using SEO tools such as SEMrush and Ahrefs, you have the chance to see the search volume and difficulty of each keyword. In most cases, low-volume keywords are considered useless, however, this is not completely true.

In certain situations, grouping various low-volume keywords into a single publication improves the chances that this particular publication appears in many different search queries and therefore improves the chances for generating traffic to your website. This is one of the most underestimated advanced keyword research techniques.

For example, you find out that spicy salads are trendy in New York at the moment, however, you notice that keywords regarding this topic have with very low volume, between 0 and 10. To capitalize on the fact of the trend and the seemingly unimportant keywords, you can blend such keywords to come up with topics that relate to the trend – instead of focusing on “spicy salads”, you can come up with ideas such as this one – “best restaurants in NYC that offer a list of spicy salads for hot cusine experience”.

Although looking messy, such an approach allows your publication to appear in many search queries and therefore benefits from enhanced traffic.

Additionally, you benefit from using low-competition keywords, so not many competitors are likely trying to rank for such keywords.

5. Use Google Trends to Find New Opportunities

Google Trends is a handy tool that allows you to identify what the trending topics are in a particular area. Knowing what these are gives you the chance to start using trending terms as keywords before they get a high search volume and difficulty.

Adopting this approach grants you the chance to become ahead of the curve and be prepared for a surge in searches for a particular topic, and therefore make your website appear in search results more often and on higher positions.

Furthermore, using Google Trends allows you to follow:

Seasonal changes in Term Popularity. For example, a travel agency would focus on SEO and PPC activities mainly during vacation seasons when people are more likely to plan trips and contact agencies.
Seasonal Preferences. Align your content with such trends. For example, if you are running a clothes store, you can create content that resonates with clothing search terms found in Google Trends, so you improve your chances for traffic spikes.

6. Find Keyword Insights in Reddit and Quora

Reddit and Quora are two of the most popular discussion platforms on the Internet today. These websites can provide you with tons of insight directly from the perspective of potential and paying customers.

For example, delving deep into the content of Reddit and Quora, you have the chance to:

Identify Relevant Threats and Topics: Research both platforms for topics from your business field, and also research related topics, as they can give you tons of ideas for useful keywords for your website.
Engage with Users: Communicating with other users from Reddit and Quora can grant you specific information, intent, and keywords that you can implement in your SEO strategy right away.
Directly extract keywords: Write down recurring expressions, terms, phrases, and questions that can be used as prospective keywords on your website.

7. (BONUS) Search Competitor Pages for Niche Keywords

One of the most common advanced keyword research techniques involves a comprehensive search for niche keywords used by your competitors. Such an approach allows you to delve deeply in the ideas and approaches of other successful sites and get insights for your own.

If you are interested in the topic, then check out our comprehensive article on How to Search for Keywords on a Web Page

Conclusion – Advanced Keyword Research Techniques

Understanding the foundation of keyword research is no longer enough to stay competitive in the vastly saturated digital field. To have the chance to make your website stand out from the competition, you should go beyond the simple approaches and embrace various advanced keyword research techniques that can help you get deep insights and align better with the online user behaviour.

Such advanced keyword research techniques include building topic clusters, analyzing search intent and SERP features for precise targeting, and adopting techniques such as semantic mapping, long-tail keyword optimization.

In today’s world, keyword research is a comprehensive process rather than a one-time activity, which requires spending time and adopting as many advanced keyword research techniques as possible.

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How to Search for Keywords on a Web Page: A Quick Guide

George Boychev — Mon, 12 May 2025 08:54:10 +0000

Knowing how to search for keywords on a web page is essential when conducting a keyword research strategy and SEO approaches. In this guide, we share some practical methods to find keywords on any web page.

If you are new to the topic of keywords, then have a look at our comprehensive article explaining everything about them:

What are Keywords

Also read about some advanced keyword research techniques.

How to Search for Keywords on a Web Page

When learning how to search for keywords on a web page, some manual and tool-based methods can give you some helpful insights. We have listed the most effective approaches:

1. Use Your Browser’s Find Tool

A quick and simple method to find keywords on a web page is to use a browser’s search function. To use this method, simply press Ctrl + F (Windows) or Cmd + F (Mac), and a small search bar will appear. Within it, you can enter a term, and every match of it will be highlighted across the page you’ve opened.

This approach is effective because it helps you see how frequently and in what context a given keyword is used.

2. Analyse Important Sections of the Web Page

This approach suggests you examine certain areas more specifically. The idea is to check for keywords in key areas with the page – the places in which it is important to use keywords. When using this approach, examine the following:

Page Title: Check the title shown in the browser tab or the search result snippet and check for keywords. In most cases, the main keyword is placed in the page title.
Headings (H1-H3): Usually, these headings are optimised and can give you ideas about the page’s focus keyword and topic.
First Paragraph: The majority of well-optimized pages include the target keyword in the first paragraph, so don’t hesitate to check it thoroughly.
Meta Description: In most cases, the pages’ meta descriptions contain the focus keyword, so it is a good idea to analyze the descriptions of the pages you are researching. To access the meta description while on the page you analyze, right click on the page and navigate to “View Page Source” and search for

Oftentimes, these areas contain the main keyword, as they signal relevance to search engines.

3. Use a Keyword Analysis Tool

A more automated approach to search for keywords on a web page is by using an SEO density checker. Such tools analyze a page’s content and highlight the most frequently used words and phrases, which are, presumably, the focus keywords for the given page.

Two popular free tools are:

You can also use the tools to search for high-frequency terms, 2-3-word repetitions and some overused keywords, should there be keyword stuffing on the page.

4. Use the Google Keyword Planner

You can use the Google AdWords keyword planner to search for keywords on a web page. To tool is free, and you don’t need to run an ad campaign to use it. Here’s how to access the keyword planner:

Create a Google Ads account.
Follow the prompts until you get the option to switch to expert mode.
Click on Create an account with a campaign.
Fill in your business information.
Navigate to Tools and Settings -> Keyword Planner.
Click the Discover new Keywords box.
In the new panel, select Start with a website.
Enter the page’s URL and make sure to select the Use only this page option:
Click on Get results.

Now, browse the results and analyze the displayed keywords. Here’s an example list of keywords for our What is Keyword Stuffing page:

5. Install Browser Extensions for SEO Analysis

Numerous browser extensions make it easy to examine a page’s keyword structure. Two of the most used extensions are:

Keywords Everywhere. Displays related keywords, along with search volume and difficulty.
SEOquake. Highlights keywords density, meta information and gives additional information.

Conclusion – How to Search for Keywords On a Web Page

Now that you know how to search for keywords on a web page, you can instantly start using our suggested approaches to refine your SEO strategy and improve your website’s organic traffic performance.

The post How to Search for Keywords on a Web Page: A Quick Guide appeared first on AwardSpace.com.

What is Keyword Stuffing and Why Does it Impact Your Website Negatively

George Boychev — Fri, 09 May 2025 12:18:27 +0000

One of the main ways to boost your website’s organic traffic performance is by using relevant keywords.

Keywords are a single word or phrase people use to search for information via a search engine such as Google.

However, if you use too many keywords on your web pages, your website might suffer from keyword stuffing.

In the following paragraphs, we share what keyword stuffing is and how it negatively impacts your website and SEO. We also share some tips on how to avoid stuffing and get the most out of your selected keywords.

What is Keyword Stuffing

Keyword stuffing is the term that describes the overusing of a single keyword on a single page, meta tag, anchor text, and alt tags to the point where it affects the content’s readability and credibility. Such a practice aims to manipulate the search engine result page (SERP) into displaying such stuffed content in higher positions. However, in SEO, keyword stuffing is considered a black-hat practice that violates Google’s spam policies for web search, and when Google detects it, it lowers the SEO score of the website and therefore ranks its content in lower positions.

Imagine this scenario: The owners of a guitar-focused blog have found a quite useful keyword they would want to use for their next publication: “oak electric guitar for beginners”. Now, knowing that this keyword is highly relevant, they start overusing it in the promotional content to position their website to such a degree that the text no longer sounds natural:

Such an approach makes the text not only unnatural for reading, but can also irritate and drastically lower the credibility of the entire organisation using keyword stuffing.

Why Keyword Stuffing Harms Your Website

Similar to keyword cannibalization, there are numerous reasons why keyword stuffing can harm your website:

Stuffing has a negative impact on user experience. Repeating keywords unnaturally drives users away. Google’s algorithms are designed in such a way that they prioritise content that provides real value. This means that practices that lower user experience, such as keyword stuffing, are a signal that the website’s content is not of high quality and therefore it is not worth promoting it on high SERP positions.
Lower SERP rankings. While there are people who believe keyword stuffing might be beneficial, this practice results in just the opposite – it results in Google lowering your rankings and, therefore, organic traffic performance. In fact, your website can even get penalised and not appear at all in Google search results.
Keyword Stuffing lowers brand authority. Because of how obnoxious stuffing can feel, site visitors who stumble upon it might presume that the business itself is not worth dealing with.

How Did Keyword Stuffing Appear

In the early days of the Internet and SEO, webmasters discovered that search engines rely mainly on keywords to determine whether a website is worth showing in higher search positions. So, they began stuffing keywords in the content and therefore ranked for the target term.

Something more, many webmasters were aware that stuffing lowers the quality of content, so they came up with a different approach – keep the content free of stuffing, but include hundreds of hidden keywords within a single page. In other words, they used whole paragraphs comprised of the target keyword and matched them with the colour of the website’s footer or background colour, or included hundreds of keywords behind images, so the keywords are not visible to readers.

Such approaches were effective for a short period; however, after the introduction of the Panda algorithm, this practice became harmful for any website.

How to Avoid Keyword Stuffing on Your Website

Intentional keyword stuffing should be avoided, as it only brings harm to your pages.

However, there are situations in which SEOs unintentionally overuse keywords in website content. While their approaches might be with good intentions, the results aren’t. This is why you should regularly look for unintentional keyword stuffing.

Here are some tips on how to do so:

Read your content aloud. Before you publish a new piece of content, read it aloud, as this can help you notice any instances in which your text doesn’t sound natural and a single word is used way too often.
Check the number of your keywords on a single page. An effective trick is to use the CTRL + F function, which lets you search for a given word on a web page. Type in your keyword and see how many times it appears within your content. As a rule of thumb, the number of keywords in your content should be between 1% and 3%, which means that in a 600-word article, it should appear between 3 and 6 times and within a 1,000-word piece, 5 to 10 times.
Always focus on high-quality content instead of using a given keyword over and over again. You can retain readers and convert potential buyers to clients only if you present them high-quality and useful content that satisfies their search intent needs. This means that you should always present information that such visitors want to see without trying to outsmart them or the search engines with shady practices.
Focus on using one main and a few related keywords in your content. Follow the principle One Page – One Topic – One Main Keyword. It is helpful for both your readers and search engines, as such content structure provides clarity and a sense of order on your website, features both preferred by search engines and site visitors. For optimal impact, add some synonyms of your main keyword and some other related words. If you are interested in this topic, then read how to determine the most valuable keywords to target.

Conclusion

While keywords are essential for your SEO practices, using too many of them can result in keyword stuffing and therefore Google penalise your website. Throughout time, search engines have started prioritising genuine content that grants readers real value over the sole use of tons of keywords. This means that by overstuffing your content with keywords will only result in lower rankings in SERPS and even exclusion of your website from search results.

In such an environment, the key to success is to use relevant keywords, structure your content with care and keep your reader focused and well-informed about the topics you share on your website. By doing so, your website will perform better in search results and organic traffic.

The post What is Keyword Stuffing and Why Does it Impact Your Website Negatively appeared first on AwardSpace.com.

What is Keyword Cannibalization and How to Avoid it on Your Website

George Boychev — Thu, 08 May 2025 13:08:03 +0000

If you optimise different pages on your website for similar terms, your search rankings might suffer significantly. This is due to the so-called keyword cannibalization: the process in which your website content competes with itself, and search engines (such as Google and Bing) can’t decide which piece of content to rank higher, and therefore don’t rank at all or rank in a very low positions.

Whether you are running an e-commerce site, a corporate one, or a personal blog, understanding and resolving keyword cannibalization can help you drastically increase your website’s organic performance.

In this article, we share what keyword cannibalization is and how to avoid it on your website.

If you are new to the topic of keywords and SEO, then we suggest you first read our comprehensive articles that delve deep into the topic:

What is Keyword Cannibalization

Keyword cannibalization is a fundamental SEO issue that occurs when multiple pages on your website target the same keywords and serve the same purpose. This leads to a situation in which different pages on your website compete against each other for appearing in search engines for the same search query. Such an occurrence can result in lower rankings and, therefore, diminished organic traffic for your website.

In short, keyword cannibalization results in:

Lower SERP rankings: When pages from a single website compete in such a way with each other, none of them may rank higher in search results.
Diluted link juice: in the event of keyword cannibalization, link juice coming from valuable backlinks can get diluted and therefore not impact rankings in a positive way, but rather in a negative one.
Confused search engines: Google, Bing, Yahoo!, and other search engines get confused when determining which competing page should be ranked higher or lower in search results.
Wasted crawling budget: Crawling bots use resources when crawling website pages and making them crawl pages with cannibalization waste their budget, as instead of crawling and ranking well-structured pages, bots are determining what to do with competing pages.

How to Identify Keyword Cannibalization

There are several ways you can identify cannibalization on your website:

1. Google Search

Use the Google website search tool to see which pages of your website (if any) appear in search results when searching with a specific query (keyword).

To do so, use this query in Google Search:

Site:yourwebsite.com “target keyword”

Now, browse the results and see wheter more than one pages on your website ranks for the same keyword – if this is the case, then these pages are cannibalizing each other.

2. Use Google Search Console

Google Search Console is a free and effective tool to identify cannibalization on your website. However, the tool requires a bit of manual work. Here’s how to perform the cannibalization audit:

Sign in and click on Search Results in the Performance section:

Then, click on Add Filter:

Once you click on Add Filter, a new menu with options will appear. Select Query:

A pop-up box will appear. Within it, type down the keyword you want to analyse and click apply.

Once the Search Console displays results regarding that query (keyword), navigate to the Pages tab:

Now, browse the list in the tab. If you see more than one result, this can be an indication of cannibalism:

To make sure that these pages are cannibalising one another, browse them thoroughly and determine whether the keyword is performing the same purpose in all or some pages – should this be the case, then the pages are cannibalising each other.

3. Use SEO Tools to find Keyword Cannibalization

Numerous platforms can help you with your SEO endeavours: Ahrefs, SEMrush, Screaming Frog, and others can help you identify cannibalization issues and give you tons of information about overlapping keywords, duplicate pages and titles, and similar.

How to Fix Keyword Cannibalization on Your Website

Should you notice cannibalization issues on your website, you need to fix them to improve your rankings and organic performance. Here are some suggestions on how to proceed:

1. Use Redirects

You can use redirecting in a case of multiple pages that target the same keyword, such as:

Multiple blog posts that cover the same topic.
Using old versions of landing pages.
Dealing with near-identical FAQ pages.

To use this method, first analyse your overlapping pages and determine the one with the strongest SEO potential.

Then, create an updated version of that preferred page. Add valuable information from call cannibalising pages and optimise new new one for the target keyword.

Then, publish the new version of your preferred page.

After that, implement 301 redirects from the cannibal pages to the new preferred page, so to tell search engines that the old ones are already replaced.

Then, identify all links that redirect to the old page and update them, so to make a redirect to the new page.

2. Use Canonical Tags

There are cases in which you need duplicate pages on your website. Such are the cases with:

Dedicated pay-per-click landing pages
Alternative paths to the same product categories
Pages with complex URL parameters

In such cases, canonisation can help you prevent cannibalization;

Canonical tags use a special tag that tells search engines to point to one primary version of a duplicate page. This tag informs Google that the canonical page is the preferred page and that it is the one that should appear in search results.

3. Optimise Links

Keyword cannibalization can occur when a page with strong SEO signals competes with a similar page with a low SEO score – for example, you have a category page named /socks/ that is well optimised and another category page /socks/sports-collection/ which has a low SEO score.

In such a situation, Google may rank the first page higher for the keyword “Socks Sports Collection”, as it might struggle to notice the dfifference between both pages.

In this situation, you can direct the crawling bots to the right place by creating a link from the cannibal page /socks/ to the preferred page – /socks/sports-collection/ by using the cannibalised keywords “Socks Sports Collection” as an anchor text.

Furthermore, you can link to the cannibalised page from other relevant pages, so as to make sure that further cannibalization issues are being prevented.

4. Optimise Website Content

Keyword cannibalization may also occur when your website contains the same keyword on many related pages. The issue in this particular case is that such a website doesn’t contain a single focused page that aims at satisfying the searcher’s needs.

For example, you have two distinct category pages – “Electric musical instruments” and “Acoustic musical instruments”, and you target the keyword “musical instruments” for both categories. In this particular case, keyword cannibalization occurs and lowers your website’s chances of ranking better.

This issue can be fixed by publishing content that focuses on either “Electric musical instruments” or “Acoustic musical instruments” keywords and avoids using “musical instruments” as a main keyword. This, along with distributing the content within one of the two main categories, prevents your pages from cannibalising one another.

5. Use Noindex Tags

Noindex tags are special HTML codes that give a clear instruction to search engines and crawling bots: Do not include this page in search results!

In other words, noindex tags prevent the pages in which they are inserted from appearing in result pages and therefore prevent them from competing with the rest of your website’s content.

How to Avoid Keyword Cannibalization on Your Website

Now that you know what exactly keyword cannibalization is and how you can fix various cannibalization issues, it is time to read how to avoid such issues in the first place.

There are a few useful approaches you can instantly apply, so you avoid cannibalization issues across your website pages:

1. Regularly Make Website Audits

Periodically analyze your website’s content and look for overlapping pages, outdated posts, or obvious duplicate pages. Regular website audits help you find issues early, and maintain your website in a good health, which is always important, as a well maintained website helps Google rank it higher in search results.

2. Use the One Page – One Topic – One Keyword Formula

Before creating a new page, always check if there’s already existing content with the keyword you are about to focus on. To avoid cannibalization and lower rankings, always follow the One Page – One Topic – One Keyword principle, which means that for each single page on your website, you:

Each individual page has content for a single topic and never for more than one topic.
Each page contains a single topic and a single main keyword related to the topic of this particular page.

This approach will help search engines assimilate your website content better, understand your website and eventually rank it higher in search results.

3. Maintain a Keyword and Topic Map

Keep a record of topics and related keywords you have already covered on your website. Such a list can make it easier for you to spot gaps, avoid duplication and other cannibalization issues.

Conclusion – What is Keyword Cannibalization and How to Avoid it on Your Website

Keyword cannibalization can significantly impact your website’s ranking and organic traffic performancee negatively. When pages compete for the same keyword and search intent, search engines struggle to choose which one of these pages to prioritize when ranking content, and therefore rank none of the pages, or rank them in very low positions.

By understanding what keyword cannibalization is, how to fix cannibalization issues and prevent cannibalization on your website, you can significantly improve the search rankings of your website and boost your organic traffic greatly.

The post What is Keyword Cannibalization and How to Avoid it on Your Website appeared first on AwardSpace.com.

Best Social Media Tools for Your Website

George Boychev — Wed, 14 Feb 2024 12:57:53 +0000

Social media is important for any website’s success. However, to get the most out of social media marketing, devising a comprehensive social media strategy, and using just the right platforms for your project, you should also implement various social media marketing tools to enhance the results of your endeavors.

In this guide, you will read about the most effective social media tools for your website and how they can help you track performance, monitor different metrics, and expand your online presence.

Best Social Media Tools for Your Website

Numerous different tools can help you with different aspects of your marketing campaign in the realm of social media. In the following paragraphs, you will read about various platforms segmented into a few different groups:

Social media analytics tools
Social media scheduling tools
Social media monitoring tools

Whether you are focusing on building online presence in one social media platform, or several at the same time, monitoring your performance is essential for your online success.

Without tracking impressions, click-through rates, followers, and engagement, you can’t get the full picture of your social media marketing endeavors.

This is why, it is important to use social media analytics tools, so you can analyze each bit of information that is important for your marketing strategy.

Social media analytics tools help you with:

Track the performance of your social media profiles from a single place
Monitor the effectiveness of any campaign by viewing informative reports
Analyze what type of content best resonates with your audience

Some of the most popular social media analytics tools include:

Managing multiple social media accounts can become quite challenging at times.

However, with the aid of various social media scheduling tools, you can not only save tons of time, but you can also plan publications on social media conveniently and easily.

The right scheduling tools can help you with your entire social media management process and they become especially useful in case you use more than one social media platform for your marketing strategy.

The greatest advantage of social media scheduling tools is that they allow you to plan, monitor, and automate a big chunk of your social media activities. Such features can help you save time and energy that you can invest in other useful tasks.

Notable social media scheduling tools include:

Social media monitoring tools are very useful, as they help you understand what social media users have to say about your brand and online presence. Also, depending on the tool, you can use monitoring tools in social media to see what users say about your products and services, about competitors, any ongoing trends, and, in fact, anything your audience can have an opinion on.

In more technicality, social media monitoring tools track hashtags, keywords, mentions, and other relevant to your brand data that can help you stay informed about your audience and industry and therefore make better-informed marketing decisions.

Using monitoring tools helps you do research both on quantitative and qualitative data that helps you get a better insight on:

What percentage of conversion is about your brand, as opposed to competitors?
The number of relevant hashtags you want to use.
The attitude in which social media users speak about your brand and online presence.
Various trends in your niche.

In short, social monitoring can help you look at the bigger picture and make better-informed decisions when it comes to your social media marketing strategy.

Notable social media monitoring tools include:

Conclusion

Social media tools can greatly enhance your marketing endeavors and help you make better-informed decisions when it comes to establishing an online presence on social media platforms.