In order for users to find the information they are looking for, they can either enter their queries directly into the search engine’s search bar or navigate directly to specific websites if they already know the URL. When accessing a website, users typically come across documents containing the information they seek. These documents are known as web pages or web pages.

What is a Webpage?

A web page (or webpage) is a hypertext document on the World Wide Web (WWW). Web pages are composed of HTML elements and can be displayed on the user’s browser such as Mozilla, Firefox, Chrome, etc.

Web pages are stored on a web server and can be accessed by entering their URL (Uniform Resource Locator). Once the page is loaded it appears on the user’s web browser linked with a unique URL because two pages cannot have the same URL.

As a part of a website, webpages are used to provide information to the user, containing text, links for other pages, graphics, videos, etc.

What is the difference between a Website and a Webpage?

Although websites and webpages are both fundamental components of the World Wide Web, they are different from one another. A webpage is a single web document, while a website is a collection of different web pages that are linked together with hyperlinks.

• Develop – Website development includes creating multiple web pages, while webpage development involves creating individual pages within that website.
• Access – Websites are accessed through their unique address also called a domain name. For example, a domain name is “awardpage.com” Once the domain name is entered into the browser usually users are directed to the homepage of the website. From there, they can navigate to different pages within the website. Web pages are accessible through their unique URL which might include some extension indicating the file type (html, php). Users can access web pages directly by entering their URL into a web browser or by navigating within the website.
• Content – Webpages usually are focused on containing information only about a single topic or task. A website includes multiple web pages that are interconnected and share a common domain name.

What are the types of Web pages?

Based on the functionality of the webpage there are two types, static and dynamic webpage.

Static Webpage

A Static webpage also known as a stationary or flat web page is usually written in HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets). Mostly used to provide information to users such as product details, contact information, portfolios, and other static data.

As the name suggests a static webpage is known as stationary because the content and layout of the webpage remain the same for all users. No matter who is viewing the page or when it’s being accessed the page would stay the same.

Also, static web pages cannot be modified or changed by any user. This means that the user cannot perform any operation on the page that would change its content or functionality. However, a webpage’s JavaScript can enter dynamic functionality which might make the static web page dynamic.

Dynamic Webpage

A dynamic web page is a web page that is generated by a web server in real time in response to user requests or input.

Dynamic web pages use web scripting languages such as ASP (Active Server Pages), PHP (Hypertext Preprocessor), Python, Ruby, and others to generate content on the server side. These scripting languages allow developers to create interactive and responsive web applications by generating HTML, CSS, and JavaScript code.

Scripting languages ​​are critical to enabling the dynamic behavior of web pages. They allow developers to create web applications and continuously update their websites to enhance the user experience.

Conclusion

A web page is a hypertext document written in HTML. When multiple web pages are linked together through hyperlinks under a common domain, they allow users to navigate between them seamlessly and collectively form a website. Since web pages are the core components of websites, they have different purposes. From the familiar homepages that serve as the main entry to the website to the specialized landing pages designed to persuade users to take a specific action.

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What is a landing page?

In digital marketing, a landing page is a stand-alone page that is designed to encourage users to take a specific action. Whether this action is buying a product or subscribing to a newsletter, it’s important to implement a call to action (CTA). This CTA must be supported with information about the offer or the item and can take the form of a link or button. In the hope that the viewers could become customers.

It is important to distinguish between a landing page, a homepage, and any other web page on a website. This will give you a better idea of what the landing page is about.

What is a homepage?

The homepage is the main entry of a website whose purpose is to give users information about the meaning of the website. To help users learn more about the website, and encourage them to keep exploring. This page has a menu and multiple CTA’s that guide consumers to the other pages on the website. This differentiates it from the landing page which has a single CTA.

Regardless of the type of page, the main goal of every website should be to gain traffic.

In turn, the landing page is also divided into two main types:

What are the types of landing pages?

As we mentioned earlier there are two main types of landing pages, such as lead generation and click-through landing pages.

Lead Generation Landing Pages

This type of landing page allows you to gather all the user information that you need to convert visitors into leads. Such as name, email address, and phone number.

Lead generation landing pages are great for marketing leads who have shown genuine interest in your product or service.

Click-Through Landing Pages

Click-through landing pages are designed to persuade users to get to a specific page and take a specific action. This action could be for example making a purchase or signing up for a free trial.

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What is a Homepage?

A homepage or home page is the main page of a website. This page acts as an introduction of the brand, product, or service. Through the home page, visitors can explore the website by hyperlinks that lead to other pages on the site.

An example of a homepage would be AwardSpace’s homepage.

What is the purpose of the homepage?

The homepage is designed to be the main entry of any website. This is why the page needs to make a good first impression and grab the visitor’s attention while encouraging them to keep exploring. This can be achieved by improving its content, the user experience, and the user interface of the home page.

The homepage makes reaching all the pages on the website easier as it acts as a navigation. By providing links to all web pages available on the site.

Depending on the goals and the type of the site, home pages can look different. Whether the website is a blog, e-commerce, education, portfolio, social media, or other site, they have a certain purpose.

For example, a media website might highlight the latest or the most interesting stories by listing the full article.

In digital marketing is very important to make a difference between a homepage and a landing page.

What are the differences between a homepage and a landing page?

The main difference between both pages is that a landing page is a standalone page while a homepage exists as a single page.

The landing page is designed for a specific campaign and has a call to action. This makes it more effective for marketing purposes than the homepage.

Meanwhile, a homepage is designed for exploration. As we mentioned earlier, the homepage has a lot of information and is focused on introducing the viewer to the website of the company.

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