What is Typography?

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. Apart from using typography as a communication tool, it can also play a crucial role in graphic and web design. Typography in graphic design includes the creation of visual content for various print and digital media. For example, billboards, banners, signs, magazine articles, posters, letters, etc. While in web design typography includes the creation of websites and web pages.

Why Typography is important?

Some of the most important roles of typography include:

Draw attention

Probably most of us are familiar with the proverb “Don’t judge a book by its cover”, but most of us do it anyway. For this reason, it’s important to find the best ways to grab a viewer’s attention and stand out from competitors. The right way of applying typography allows the design of your textual elements to stand out when competing with other visual components for the attention of the viewers.

• Using different font sizes and contrast will draw attention to the most important words on the page as long as it’s right placed. For example, placing the most important information in the center will most likely attract the viewer’s
• Clear visual hierarchy – Another characteristic of typography that will not only grab the viewer’s attention but also make textual elements easily readable, and visually appealing is a clear visual hierarchy of information. By guiding a viewer’s eye to a page’s most vital textual elements, whether it’s a heading, subheading, or body text.

Promote brand recognition

The design elements such as typography, logo, and colors help customers quickly recognize and associate them with a particular brand.

Typography is related to the choice of fonts, styles, and sizes of the messages you want to deliver to your audience. This, in turn, will provoke different emotions in the audience.

Choosing the style of typography will give personality to your design that aligns with your brand identity and values. This way you can influence how your audience perceives and relates to your brand. By indicating whether the design of the brand is playful, warm, mysterious, edgy, youthful, etc.

Conclusion

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. Besides being used as a communication tool, typography also plays a crucial role in graphic and web design.

In graphic design, typography includes the creation of visual content for various print and digital media. For example, banners, billboards, signs, magazine articles, letters, and posters. While in web design includes the creation of websites and web pages.

No matter if it is web design or graphic design, when choosing the style of typography you need to consider factors such as brand personality and visual appeal.

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What is Intellectual Property?

Intellectual Property (IP) is a property that includes creations of the human intellect that have value but don’t exist as a physical object. As we mentioned earlier intellectual property includes designs, logos, formulas, brand names, and other inventions created by human intellect.

All creators and owners of inventions need to protect their ideas by excluding others from using, them without authorization. This can be possible by the Intellectual Property law.

What is Intellectual Property law?

As we mentioned earlier Intellectual property rights are legal rights that provide creators protection for original works such as inventions, artistic works, scientific developments, etc.

The purpose of this type of property law is to encourage new creations, that might increase economic growth.

The intellectual property law includes copyright, trademark, patent, or other legal measure.

What is copyright?

Copyright refers to the legal right of the owner of intellectual property. This means that the only ones who have the right to reproduce the work are the original creators of the product as well as anyone to whom they grant the right.

What is a trademark?

The trademark identifies a product as belonging to a specific company. A trademark could be a phrase, word, symbol, or recognizable sign that indicates a specific product and differentiates it from all other products.

What is a patent?

A patent is a form of intellectual property that gives its owner the right to prevent third parties from using an invention for commercial purposes without permission. This invention can be a product or a process.

To be able to supply a patent for a given product, it is necessary to apply and be checked by the patent office successfully.

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In order to create these color combinations first you need to understand what color wheel is and how to use complementary colors.

What are complementary colors?

Complementary colors represent two colors on the color wheel, that are opposite to one another. For example, a complementary color to red is green, or the color blue is yellow. The complementary colors consist of a single primary color and one secondary color. But before we get into the definition of the primary color and how to create a secondary color. First, we need to explain what is a color wheel.

What is the color wheel?

The color wheel is a visual representation of colors with their hues around a circle. Color wheels show the relationship between the primary colors, secondary colors, and tertiary colors.

For example, primary colors are blue, red, and yellow on the RYB color wheel. By mixing equal parts of two primary colors, you can create a secondary color. In this case, when we combine red and yellow we get a secondary color which is orange. Yellow and blue create green. And the mix of red and blue is purple. Then tertiary colors are created by mixing together one secondary color and one primary color.

How to use complementary colors?

One thing that makes an impression is that every set of complementary colors contains one warm color and one cool color. For example, cool colors are blue, green, and purple, and warm colors include red, orange, and yellow.

In order to attract the user’s eye more easily, you can use simultaneous contrast.  This contrast includes a warm color to complement a cool color and is the highest contrast found on a color wheel. For example, artists use complementary colors next to each other when painting a vivid sunset. Or on holidays such as Christmas people use to decorate with colors red and green.

In certain situations, the complementary colors with similar strengths are competing with one another. And this may actually cause the two colors to appear more harsh. The result can seem quite garish.

To avoid this use one of them as the dominant color. Then the second complementary color will become an accent color to the first one. Use the dominant color in larger areas and the accent color in smaller doses. This creates a balance in strength, allowing the eye to take it all in without feeling overwhelmed.

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